1 in 3 people will suffer from some form of anxiety in their life. This may make them feel vulnerable, uncomfortable or unsafe in certain environments.
18-29 year old’s use public transport more than any other age group in the EMEA region.
This matches Disney’s target audience of 16-30 year old’s, with a sweetspot of 18-25 year old’s.
This matches Disney’s target audience of 16-30 year old’s, with a sweetspot of 18-25 year old’s.
Disney is taking over public transport across the whole EMEA region by replacing the sounds and appearances to match Disney’s wide range of characters. The aim is to make public transport more comfortable, inclusive and friendly by reminding people of their favourite Disney moments, whilst taking their mind off any anxieties they’re having that day and make them smile!
D&AD Entry Video
Mental Health Awareness (Dory)
Mental Health Awareness (Buzz Lightyear)
Disney-themed Bus Exteriors (Mickey Mouse)
Disney-themed Bus Exteriors (Sully)
Disney-themed Bus Exteriors (Simba)
Disney-themed Bus Exteriors (Buzz Lightyear)
Disney-themed Bus Stop Exteriors (Mickey Mouse)
Disney-themed Bus Stop Exteriors (Sully)
Disney-themed Bus Exteriors (Simba)
Disney-themed Bus Exteriors (Buzz Lightyear)
Disney's 100th Anniversary (Mickey Mouse)
Disney's 100th Anniversary (Aladdin)
Disney x Arriva Travel App
Disney x Arriva Travel App (Mickey Mouse)
Disney x Arriva Travel App (Sully)
Disney x Arriva Travel App (Simba)
Disney x Arriva Travel App (Buzz Lightyear)
Disney x Metro Ticket
Disney x Metro Ticket (Mickey Mouse)
Disney x Metro Ticket (Sully)
Disney x Metro Ticket (Simba)
Disney x Metro Ticket (Buzz Lightyear)
